Chapter 13.1, Problem 2QS1

Summary Introduction

To Determine:

Mention the process of selling goods from company to intermediaries and then resell to buyers in the target market.

Introduction:

The selling of the goods from company to intermediary and then to the ultimate consumer or buyer is known as ‘Indirect channel of distribution’.

Indirect channel of distribution can be defined as the channel of distribution of goods in which one or more intermediary are involved and there is no direct contact between the manufacturer and buyer.