International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 13, Problem 4TAI2
Summary Introduction

To Determine:

Market entry modes which offer great control.

Introduction:

Market entry modes are the modes in which an organization decides to enter into the foreign market with a number of available options. These modes of the market come with the risk and control, but low-intensity entry modes minimize risk.

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