Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 13, Problem 8RQ
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Clickstream data:
- The analytics that gathers, analyzes and reports the collective information about the webpages that a visitor visits.
- It contains information about the customers that includes how long they visited the webpage, ads they viewed, and products they purchased.
Clickstream information used by business to improve efficiency of a website:
- Most of the organizations use metrics to link profit amounts and the number of customers that are created directly back to the websites or advertisements...
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Chapter 13 Solutions
Business Driven Technology
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