Chapter 13, Problem 7DQ

Summary Introduction

To determine:

Steps to be taken to handle negative publicity.

Introduction:

Bad publicity might easily destroy reputations in a flash quicker than ever before now with the advancement of technology. With the boom of the internet and social media a bad press might spread an idea within a second to millions of people. Even though we cannot take back the whole bunch of ill effects of a false or bad publicity we still can minimize the damages.