EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 13, Problem 4ALR
Summary Introduction
To discuss: The characteristics of an effective brand name.
Brand name is an identification used by the customers to easily identify the brand. Using unique symbols, designs and words that helps them in more efficient shopping.
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