EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 13, Problem 2ALR
Summary Introduction
To identify: The various types of brands and discuss.
Creating specific name and image for a commodity in the customer mind is known as brand. The main aim of branding is to attract the customers with different products and to retain their customers.
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EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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