EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 13, Problem 2ALR
Summary Introduction
To identify: The various types of brands and discuss.
Creating specific name and image for a commodity in the customer mind is known as brand. The main aim of branding is to attract the customers with different products and to retain their customers.
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Chapter 13 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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Similar questions
- Briefly introduce your own product (goods or services) And explain why you choose or create that brand name of your product.arrow_forwardExplain five different dimensions of a firm branding and outline the importance of a firm branded product.arrow_forwardDiscuss the various Brand development choices of a company.arrow_forward
- Discuss the importance of brand, and why it is important for both customers and business firm?arrow_forwardDISCUSS THE FOLLOWING BRANDING CONCEPTS: MANUFACTOR,DEALER AND GENERIC BRANDS INDIVIDUAL AND FAMILY BRANDSarrow_forwardDescribe how to create a brand, brand equity and setting product strategy for market offering?arrow_forward
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