EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 13, Problem 1C
Summary Introduction
Case summary:
Company C sells Product GY in the Country U. It is known for its taste and quality. The sales of the product kept on increasing because of its thickness, slightly tart taste, and crème texture. This product contains less sugar and more proteins compared to any other products produced in Country U.
The company planned to enlarge its business now it has six manufacturing plants. Person U the founder of the product says to the customers who never liked the Product GY would be the customers who have never tasted this product. This person received the best entrepreneur award for his effort.
To identify: The factors that are reason for the increasing popularity of Product GY.
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Chapter 13 Solutions
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