In the provided case, it is being mentioned that the company is popular for its quick coffee and donut breakfast keeps on updating its offerings according to its customer’s tastes and preferences. Extensive use of marketing is done for making its brand stand out and follows the four Ps of marketing. The company carries out various studies for deciding the location of the outlet. The company believes in providing high-quality products at reasonable price. The company focuses on developing, cultivating, and expanding customer relationships. Characters in the case: The main character in the case is DD Company. Adequate information: The Company uses four Ps of marketing, which helps the company to win over its competitors and satisfying customer’s needs. To discuss: The role of marketing research for the Company DD.

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Chapter 13, Problem 2VC

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Case summary: In the provided case, it is being mentioned that the company is popular for its quick coffee and donut breakfast keeps on updating its offerings according to its customer’s tastes and preferences. Extensive use of marketing is done for making its brand stand out and follows the four Ps of marketing. The company carries out various studies for deciding the location of the outlet. The company believes in providing high-quality products at reasonable price. The company focuses on developing, cultivating, and expanding customer relationships.

Characters in the case: The main character in the case is DD Company.

Adequate information: The Company uses four Ps of marketing, which helps the company to win over its competitors and satisfying customer’s needs.

To discuss: The role of marketing research for the Company DD.

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