
Case summary:
Howard Tannebaum sent strict electronic mails to all the managers in order to find out the reason behind the breach of information of their company's new product idea. This hurt the feelings of innocent employees that the company does not believe them.
Characters in the case:
The characters in the case include the following:
Adequate information:
In addition to the mail sent by Howard to the managers, the copy of an electronic mail sent by him to his friend was circulating in the office creating chaos. This mail showed the anger of Howard towards his employees for breaching the product idea.
To determine:
The way by which the CEO should have communicated his concern.
Given the information:
Strict electronic mail sent by Howard shows that he was impolite in sending the mail without thinking of the innocent employees. The communication mistake has taken place.

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Chapter 13 Solutions
Understanding Management
- accreditation. Thato had to work with international bodies, adding complexity and expense to her operations. Despite these challenges, Thato capitalized on the strengths of the entrepreneurial environment. She formed partnerships with local agricultural cooperatives and NGOs, enabling her to access shared resources, knowledge, and training programs. She also collaborated with the government to participate in a public-private initiative promoting sustainable farming, which provided her with a modest grant. Thato leveraged digital platforms to connect directly with customers, eliminating intermediaries and offering competitive pricing. Her ability to innovate and adapt proved critical in sustaining her business, even during economic disruptions caused by the COVID-19 pandemic. By the end of 2023, Savannah Organics had expanded its operations to 15 hectares, supplying produce to supermarkets across the country and partnering with health-focused restaurants. Thato's journey highlights both…arrow_forwardA sharing economy can be described as an economic model in which goods and resources are shared by individuals and groups in a collaborative way such that physical assets become services. The sharing economy enables people and organisations to earn profits from underutilised resources. Discuss using relevant example and referencing the impact of sharing economy. (20 marks)arrow_forwardThere are a number of phases relevant used by most start ups other than those who follow the lean start-up approach. Under normal circumstances, entrepreneurs prefer to blend together the set-up, start-up and growth phases to release and continually revise products and services prototypes in response to customer feedback. Critically discuss in length using relevant examples and referencing what entrepreneurs need to consider during: a. The set-up phase of their business development. b. The growth phase of their business development. (10 marks) (10 marks)arrow_forward
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