EBK PRINCIPLES OF OPERATIONS MANAGEMENT
EBK PRINCIPLES OF OPERATIONS MANAGEMENT
10th Edition
ISBN: 8220102744059
Author: HEIZER
Publisher: PEARSON
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Chapter 13, Problem 1VC

After researching revenue (yield) management in airlines, describe how the Magic system differs from that of American or other air carriers.

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How to calculate the estimated yearly demand?
Lea Ray is the revenue manager at the 200-room Hilton Garden Inn. She tracks her occupancy and ADR on a daily basis. The following data represent her hotel’s Thursday night performance for the past seven weeks.    Thursday Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7   Occ. % 69.5 73.5 66.5 72.0 72.5 69.0 77.0   ADR $151.50 $145.95 $161.50 $178.50 $179.95 $129.95 $159.95  Using that historical data, calculate her Occupancy %, ADR, and RevPAR for these trailing periods: Note: Round each number to the nearest tenth
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