MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 13, Problem 1DQ
Summary Introduction

To determine: The most common marketing channels for consumer and industrial products.

Introduction: Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

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Explanation of Solution

The most common marketing channels for consumer products are as follows:

  • Manufacturer to mediator to wholesaler to retailer to purchaser
  • Manufacturer to wholesaler to retailer to purchaser
  • Manufacturer to retailer to consumer
  • Manufacturer to consumer

The most common marketing channels for industrial products are as follows:

  • Manufacturer to mediator middleman to business client
  • Manufacturer to business client

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