Concept explainers
Case summary:
S set his mind to innovate a new model of vegetable peeler design which is more user-friendly than the traditional one and the design was made by the Company S. The product is an overall user for kitchen activities and names as OXO because of its symmetry. Even though the vegetable peeler is a simple product but the function to perform with that is not simple. The Company uses soft material for the handle with a material called Santoprene. The product demand gets very high because of its design. The design introduced by OXO is very comfortable to use for everyone and it works better than the traditional one. The OXO and Company S designed the product on the basis of clear cut insight of product generated by interviewing thousands of consumers and hundreds of homes. Most of the stores are selling OXO it is easily identifiable due to the bold and clear black, white and repackaging for the good grips line is almost as iconic as the products themselves.
Since the product was high compared to other similar products because of more components and materials than the traditional one. However, F was confident that the people would pay more for tools that work better and more efficiently and the Company adopted the value-based pricing strategy and it’s become a successful one. The product mix is developed to 1000 kinds of products from 15. Now it has all kinds of products needed for a kitchen. The brand extension also takes place with OXO steels, OXO strives, OXO On and OXO Tot. the
To discuss: The brand extension period of OXO to make the everyday task easier and whether it considers smartphone, for instance since the smartphone is an important everyday tool, w3hedther expansion into this product category makes sense and justify it.
Explanation of Solution
The smartphones are a highly important and vital tool for the day-to-day activities but it is not suitable or appropriate for the OXO product line because OXO emphasizes on the kitchen tools and smartphone cannot be useful for making kitchen activities more easy and convenient.
The partnership of OXO and Company S is created with an ultimate motive to increase the degree of easiness of kitchen activities by designing innovative and user-friendly kitchen products. OXO’s brand extension was taken place with the following:
- OXO steels
- OXO strives
- OXO On
- OXO TOT
Therefore, the product expansion of OXO cannot able to meet with the production of smartphones because it is entirely distinct from its existing product line and smartphone is a technology-based industry whereas OXO concentrates more innovation user-friendly kitchen tools.
Want to see more full solutions like this?
Chapter 13 Solutions
EBK BUSINESS IN ACTION
- 3) A startup firm, Pocket International, has come up with a tiny programmable computer, NerdCom Mini Air, that sells for $49.99. The firm estimates that the programmable computers have an expected life that is exponential, with a mean of 24 months. The firm wants to estimate the probability that the NerdCom Mini Air will have a life that ends: a) after the initial 24 months of service. b) before the 24 months of service is completed. c) not before 48 months of service. Note: You could work out the problem by hand or use excel; in chapter 4S, section 4S.2 of the Stevenson text, reliability (finding the probability of functioning for a specified length of time) is covered with examples; chapters 4 & 4S Stevenson lecture power point slides 33 to 38 (chapters 4 & 4S lecture: 32.30 mins to 38.56 mins) cover reliability over time with examples.arrow_forwardDiscuss how training and development programs can be best presented to ultimately change the behavior of employees, often without their knowledge or awareness.arrow_forwardDoctor Earrow_forward
- Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics. Discussion Question and Prompt: Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues. How can businesses draw insights from this case to inform their own marketing strategies amid current business challenges?arrow_forward1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c) Note: As a rough guideline, please try to keep the written submission to one or two paragraphs. 2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8. Weeks Sales of hand-held pies(000s) 1 19 2 18 3 17 4 20 5 18 6 22 7 20 Forecast the week 8 sales using the following approaches: a) Naïve approach b) 5-month moving average c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5. d) Exponential smoothing using a smoothing constant of 0.30, assume a…arrow_forwardAnswer all parts to question 4 and show all workingarrow_forward
- 1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c) Note: As a rough guideline, please try to keep the written submission to one or two paragraphs. 2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8. Weeks Sales of hand-held pies(000s) 1 19 2 18 3 17 4 20 5 18 6 22 7 20 Forecast the week 8 sales using the following approaches: a) Naïve approach b) 5-month moving average c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5. d) Exponential smoothing using a smoothing constant of 0.30, assume a week 2…arrow_forwardWhat area of emotional intelligence refers to the ability to manage your emotions, particularly in stressful situations, and maintain a positive outlook despite setbacks? relationship management self awareness social awareness self managementarrow_forwardWhat area of emotional intelligence refers to the ability to manage your emotions, particularly in stressful situations, and maintain a positive outlook despite setbacks? relationship management self awareness social awareness self managementarrow_forward
- This area of emotional intelligence describes your ability to not only understand your strengths and weaknesses but to recognize your emotions and their effect on you and your team’s performance self management self awareness relationship management social awarenessarrow_forwardEmotional intelligence is defined as the ability to understand and manage your emotions, as well as recognize and influence the emotions of those around you. True Falsearrow_forwardAt the Ford automobile Highland plant, assume the one-millionth vehicle was produced in 1916 at a cost of $8084 (in 2013 US$), by how much did the Ford company reduce his cost with each doubling of cumulative output from 1916 to 1927?arrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.