Mindtap™ Introduction To Business Printed Access Card For Pride/hughes/kapoor's Foundations Of Business
Mindtap™ Introduction To Business Printed Access Card For Pride/hughes/kapoor's Foundations Of Business
4th Edition
ISBN: 9781285773520
Author: Pride/Hughes/Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 16CC
Summary Introduction

To determine: The reasons on integrated marketing communications being increasingly accepted.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

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What is integrated marketing communications, and why is it becoming increasingly accepted?
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