COST ACCOUNTING
COST ACCOUNTING
16th Edition
ISBN: 9781323694008
Author: Horngren
Publisher: PEARSON C
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Chapter 13, Problem 13.22E

Cost-plus target return on investment pricing. Jason Brady is the managing partner of a business that has just finished building a 60-room motel. Brady anticipates that he will rent these rooms for 15,000 nights next year (or 15,000 room-nights). All rooms are similar and will rent for the same price. Brady estimates the following operating costs for next year:

Variable operating costs $3 per room-night
Fixed costs  
Salaries and wages $177,000
Maintenance of building and pool 38,000
Other operating and administration costs 190,000
Total fixed costs $405,000

The capital invested in the motel is $1,500,000. The partnership’s target return on investment is 20%. Brady expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus a markup on full cost to earn the target return on investment.

  1. 1. What price should Brady charge for a room-night? What is the markup as a percentage of the full cost of a room-night?

  Required

  1. 2. Brady’s market research indicates that if the price of a room-night determined in requirement 1 is reduced by 10%, the expected number of room-nights Brady could rent would increase by 10%. Should Brady reduce prices by 10%? Show your calculations.
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Cost-plus target return on investment pricing. Jason Brady is the managing partner of a business that has just finished building a 60-room motel. Brady anticipates that he will rent these rooms for 15,000 nights next year (or 15,000 room-nights). All rooms are similar and will rent for the same price. Brady estimates the following operating costs for next year:
What price should Brady charge for a room-night? What is the markup as a percentage of the full cost of a room-night?
Projects with different lives: Your company is deciding whether to purchase a high-quality printer for your office or one of lesser quality. The high-quality printer costs $40,000 and should last four years. The lesser quality printer costs $30,000 and should last three years. If the cost of capital for the company is 13 percent, then what is the equivalent annual cost for the best choice for the company? Round to the nearest dollar. $10,000, either vehicle $10,000, short-term vehicle $12,706, short-term vehicle  $13,448, long-term vehicle

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COST ACCOUNTING

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