Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 12.5H, Problem 3CC
Summary Introduction

To determine: The meaning of brand equity, the four major factors that contribute toward brand equity and the issues that should be considered while choosing a brand name.

Introduction: The brand equity alludes to the extra value that a buyer connects with the brand that is one of a kind from the various brands accessible in the market. Brand equity implies the consciousness, observation, faithfulness of a customer towards the brand.

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