Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 12.4D, Problem 3CC
Summary Introduction

To determine: The aim of test marketing.

Introduction: Test marketing is a device utilized by organizations to give understanding into the plausible market accomplishment of another product or adequacy of a marketing promotion.

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