Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 12.5H, Problem 1CC
Summary Introduction

To determine: The major types of brands.

Introduction: A brand is a product, service, or idea that is freely recognized from different product, service, or ideas with the goal that it can be effectively conveyed and typically marketed.

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