Strategic Management
4th Edition
ISBN: 9781260141931
Author: Rothaermel
Publisher: MCG
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Chapter 12.4, Problem 5CC
Summary Introduction
Case summary:
The case explains about the massive growth of company U which made them get global recognition and the problems associated with company U. The valuation of the company is $8 billion in 2017. Despite the massive growth, the firm faces many ethical challenges due to lack of following ethical principles in its operations.
The company is said to disregard laws, rules and regulations in country U, following dynamic pricing system, poaching drivers, disregarding their own drivers, attacking critics, poisoning competitors goodwill and not responding properly to the lawsuits.
The problems of the company multiplied due to the lack of proper governance which made the CEO Person K resign. After his resignation, the company was expected to improve its ethical system and recover from its lawsuits. However, company U has its future for introducing self-driven vehicles.
To determine: Whether company U will improve after stepping down of Person K as CEO or whether person K’s competitiveness is needed for the success of company U and justify the reasons and what recommendation would be given by you if you are on the board.
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Consider the case of Nutrorim that you read in Module 1 from a culture, structure, and strategy perspective. Answer the following questions. Be sure to support your reasoning with evidence from the case and course concepts.
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