Strategic Management
Strategic Management
4th Edition
ISBN: 9781260141931
Author: Rothaermel
Publisher: MCG
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Chapter 12, Problem 2MS
Summary Introduction

Case summary:

The case explains about the Generation Y people who were between the year 1980 and 2001. They are the successors to baby boomers who are at their retirement stage. These Gen Y people are said to be tech-savvy, achievement-oriented and attention craving.

Gen Y people are said to possess a sense of entitlement which makes them have numerous expectations when comparing other employees. They expect recognition, higher pay, periodic pay rise, generous vacation and personal time. Gen Y employees anticipate immediate feedback and validation for their work.

Gen Y employees seem to be tension centric due to their achievement-oriented attitude. Concerned about this issue, many companies like company G had allowed their employees to work on their own preferred project for one day a week. Company SM has provided flexibility to the employees by allowing them to work from their home and has implemented the concept of floating office.

To determine: Whether Gen Y, with respect to effort such as MBA oath, will bring a different approach in the business environment when compared with prior generation.

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Consider the case of Nutrorim that you read in Module 1 from a culture, structure, and strategy perspective. Answer the following questions. Be sure to support your reasoning with evidence from the case and course concepts. What impact has the democratic culture had on the company’s ability to make good, effective, decisions? How do you think this culture evolved? Do you think the culture is still effective why/why not?
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