MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 12, Problem 8LO
Summary Introduction

To discuss: The global issues in service marketing.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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