MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 12, Problem 3LO
Summary Introduction
To discuss: The components of service quality and the gap model of service quality.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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