MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 12, Problem 6MA
Summary Introduction
To discuss: The manner in which the smart tab will distribute based on the diffusion of innovation theory.
Diffusion of innovation theory: The diffusion of innovation theory attempts to describe how and why new ideas and practices are selected, with the timelines potentially spread out across long periods. The theory was structured into two processes:
- Diffusion
- Adoption
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