The meaning of new products and their examples.

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Answer 1

Question

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

Question

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

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Answer 3

Question

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

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Answer 4

Question

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

Answer 6

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

Answer 7

Chapter 12, Problem 1MA

Summary Introduction

To discuss: The meaning of new products and their examples.

Answer 8

Expert Solution & Answer

Explanation of Solution

A product can be called as a new product if the product is new to the marketing world but this cannot be restricted in this only because a product can be called as a new product if they came under in the following categories:

If the product is new to the world
Example: If Company Q a famous car manufacturing Company introduces a new electric car which entirely new to the entire world.
If the product is new to the firm.

Example: If Company A who is engaged in the production of beverages introduces new kinds of snacks.

If the product is added to the existing product line.
Example: Company S famous smartphone manufacturing Company introduces Bluetooth headphones in their product line.
Introduced improved and revised the existing product.
Example: Car manufacturing companies will revise and improve each year with new innovation and technologies.
Repositioning.
Example: Repositioning the existing product of Company U to match with changing modern scenarios.
If the product is coming with a reduced cost:
Example: using new latest technologies and cheap materials in the existing production line and introduce the product with reduced cost.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 12.1 - Prob. 1PC Ch. 12.2 - Prob. 1PC Ch. 12.2 - Prob. 2PC Ch. 12.3 - Prob. 1PC Ch. 12.3 - Prob. 2PC Ch. 12.4 - Prob. 1PC Ch. 12.4 - 2. Why might placement decisions for products or...Ch. 12 - Prob. 1MA Ch. 12 - Prob. 2MA Ch. 12 - Prob. 3MA

The meaning of new products and their examples.

Concept explainers

To discuss: The meaning of new products and their examples.

Explanation of Solution

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Chapter 12 Solutions