OM (with OM Online, 1 term (6 months) Printed Access Card)
OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 12, Problem 4DQ
Summary Introduction

Interpretation:The concept of Bullwhip effect is to be explained along with its importance for managers and the ways to reduce it.

Concept Introduction:In supply chain bullwhip effect occurs when the companies order more quantities of goods in meeting the new demand because of the changes that occur in the consumer demand. This happens as the demand for goods is solely dependent on the demand forecasts from companies rather than the actual demand.

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In a short essay, explain the bullwhip effect. Why is it important for managers to understand it? What can they do to reduce it?
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