MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 12, Problem 3LO
Summary Introduction
To discuss: The components of service quality and the gap model of service quality.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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Discuss the different dimensions of service quality?
How do the five dimensions of service quality play a role in customer satisfaction?
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Discuss the role of service quality in customer satisfaction and loyalty. What strategies can businesses employ to improve and measure service quality?
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- Analyze the concept of service quality using the SERVQUAL model. How can businesses use this model to improve customer satisfaction and loyalty?arrow_forwardExplain how service quality is measured and its importance in customer satisfaction and retention.arrow_forwardHow can organizations ensure service discoverability and accessibility within a service-oriented ecosystem?arrow_forward
- Explain ways to measure customer satisfaction Explain what is meant by customer expectations, provide practical examples Discuss the factors involved in service quality and its impact on the businessarrow_forwardIn marketing of services, managers must be conversant with the characteristicsof services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.arrow_forwardExplain the key benefits of implementing a Customer Relationship Management (CRM) system in a business.arrow_forward
- What strategies can a service chain implement to ensure consistent service quality and customer experience across its various branches or outlets?arrow_forwardAssess the role of employee training and empowerment in delivering exceptional customer experiences in the service industry.arrow_forwardDevelop a marketing strategy that addresses the unique dimensions and characteristics of services, related the service marketing tool "Hubspot"arrow_forward
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