MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 12, Problem 6LO
Summary Introduction
To discuss: The internal marketing in service.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
Internal marketing refers to the process that happens with in the company. The main motive of internal marketing is to encourage employees of all the levels to satisfy the customer by providing good services.
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