Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
Question
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Chapter 12, Problem 21LOC
Summary Introduction

To Select:

What would happen if the scaling on one axis increased even though the data points are in the same range?

Concept introduction:

Changing the scales can change the perceptive of the audience and it would influence the reader. Further, it will confuse the target audience and they will be skeptical about the facts and figures presented in the report.

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