Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 12, Problem 12.2AYK
Summary Introduction

To determine:

Whether or not it is ethical for a company to adopt the recommendations from a solicited formal proposing, without hiring the firm that submitted the proposal.

Introduction

A proposal is a written plan or suggestion that is formally offered for consideration to a business. There are many types of proposals for a business such as product proposal, market development proposal, and many others. The proposals that have a clear analysis and recommendation would be perceived by the business, however many proposals are vital for the strategic long-term development. A solicited proposal is usually a response to a published requirement, most of the time this is done in writing. Usually, requirements are contained in RFP/Request for Proposal, IFB/Request for Bid and etc.

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