Chapter 12, Problem 12.2AYK

Summary Introduction

To determine:

Whether or not it is ethical for a company to adopt the recommendations from a solicited formal proposing, without hiring the firm that submitted the proposal.

Introduction

A proposal is a written plan or suggestion that is formally offered for consideration to a business. There are many types of proposals for a business such as product proposal, market development proposal, and many others. The proposals that have a clear analysis and recommendation would be perceived by the business, however many proposals are vital for the strategic long-term development. A solicited proposal is usually a response to a published requirement, most of the time this is done in writing. Usually, requirements are contained in RFP/Request for Proposal, IFB/Request for Bid and etc.