To determine:
The following three graphs show the level of impurities found in a particular source of drinking water.
Chart (a) suggests that the source has a consistently high level of impurities throughout the year.
Chart (b) indicates that the level of impurities jumps up and down throughout the year.
Chart (c) shows an impurity level that is fairly consistent throughout the year—and fairly low.
Introduction: Visuals such as graphs and charts included in a report/ article help to understand the text/ content easily. Those visuals have a strong impact on the readers perception about the information presented. Therefore, it is important to verify the quality of the information presented.
Answer to Problem 1CA
Solution: Visuals are a good way of presenting information. However, visuals can be created in different ways which will give the reader wrong impression. Writers should be careful not to distort information by creating visuals. If the rage is set as 0-500, the graph will show that there are no considerable variations in level of impurities.
Explanation of Solution
Although the visuals are an effective way of presenting information, they can sometimes provide wrong impression to the reader as shown in the above 3 graphs. The above graphs show the same information yet, they provide three different impressions. It is because of the vertical scales used in the graphs. In chart (a), the scale is 0-120 and it shows a fair level of variation of impurities level throughout the year. When consider chart (b), the range is set as 60-110 narrowing the scale compared to chart (a). This chart shows the reader the variation of impurities level is significant and it creates a strong impact on the readers’ impression. The chart (c) has been created by using the same data set, using a wider range 0-200. The graph shows minimum variation of the impurities level throughout year.
If the vertical scale is set to 0-500 spreading the range further compared to chart (c) above, it will further minimize the range of variation of impurities level and the reader would perceive that there is no an impact of impurities level throughout the year.
In this way, using the same data, visuals can be created to give different impressions. Therefore, writers’ task is to give the correct impression by considering the information need of the target audience.
Want to see more full solutions like this?
Chapter 12 Solutions
Excellence in Business Communication (12th Edition)
- provide correct solutionsarrow_forwardgeneral accountarrow_forwardBedrock Company reported a December 31 ending inventory balance of $412,000. The following additional information is also available: -The ending inventory balance of $412,000 included $72,000 of consigned inventory for which Bedrock was the consignor. -The ending inventory balance of $412,000 included $22,000 of office supplies that were stored in the warehouse and were to be used by the company's supervisors and managers during the coming year. Based on this information, the correct balance for ending inventory on December 31 is: A) $362,000 B) $390,000 C) $412,000 D) $318,000 E) $340,000arrow_forward
- need answer in this questionsarrow_forwardKenzi Kayaking, a manufacturer of kayaks, began operations this year. During this first year, the company produced 1,000 kayaks and sold 750. at a price of $1,000 each. At this first year-end, the company reported the following income statement information using absorption costing. Sales (750 $1,000) $750,000 Cost of goods sold (750 $450) 337,500 Gross margin 412,500 Selling and administrative expenses 240,000 Net income $172,500 Additional Information: a. Production cost per kayak totals $450, which consists of $350 in variable production cost and $100 in fixed production cost the latter amount is based on $100,000 of fixed production costs allocated to the 1,000 kayaks produced. b. The $240,000 in selling and administrative expense consists of $95,000 that is variable and $145,000 that is fixed. Required: Prepare an income statement for the current year under variable costing.arrow_forwardDon't use ai given answer accounting questionsarrow_forward
- I need help with answering the following What are the best and worst traits of leaders that I will work with at Blue Cross Blue Shield ? How would these traits affect your productivity and engagement? What is more important for leading people: hard knowledge of the area you are running or soft people skills? What leadership skills do researchers value the most within the health care sector?arrow_forwardGeneral Accountingarrow_forwardSolve this question Financial accountingarrow_forward
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education