MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
Author: Pride
Publisher: CENGAGE L
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Chapter 1.2, Problem 1C
Summary Introduction
Case summary:
Company T is Country U based company and has created a shoe as an out-of-the-box solution to their objective for lending hands to help people though they are a for-profit organization. The company was founded by Person BM. The company undertook a principle that it would offer a shoe to the poor child with free of cost for every shoe it has sold.
The case mainly states how the company has made a cause of the activities even the cause contributed to the profitability and revenues. The other important aspect was the marketing of the company through social media.
Characters in the case:
Company T
Country U
Person BM
To discuss: The way Company T has implemented the marketing concept.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment
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