MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
Author: Pride
Publisher: CENGAGE L
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Chapter 1, Problem 1DYMP
Summary Introduction
To discuss: The way marketing concept make its contribution to the long-term success of the company.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
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