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EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 12, Problem 13QA
Summary Introduction
To describe: The dimensions consumers and business customers use to evaluate service quality. The way in which marketers should respond to failure in service quality.
Introduction:Service quality refers to how well a service has been able to satisfy and fulfil the needs and expectations of a customer.
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What dimensions do consumers and business customers use to evaluate service quality? How should mar- keters respond to failures in service quality?
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
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- Provide an overview of the fundamental concepts and objectives of Customer Relationship Management (CRM) in the business context.arrow_forwardDiscuss the various components of a CRM system, including customer data, interaction history, and analytics. How do these components contribute to effective customer relationship management?arrow_forwardwhat is the purpose of customer relationship management systems?arrow_forward
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