EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Question
Chapter 12, Problem 2QA
Summary Introduction
To explain: The wheel-of-retailing theory and the effect of economic environment, demographics, technology and globalization on the future of retailing.
Introduction: Retailing is a part of distribution process which makes the goods available to the final customer.
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