Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 12, Problem 12.5DQ
Summary Introduction

To discuss: The major functions of logistics with an example on the decision the logistics manager takes on each function

Logistics management generally tells how goods are bundled, stored and transported to the final place. Logistic management includes identifying potential suppliers and distributors and defining their availability and efficiency.

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