Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 12, Problem 12.3DQ
Summary Introduction
To discuss: The channel design decisions the manufacturers often faces for the maximum effectiveness
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Outline the three major channel strategydecisions.
Which distribution channels would producers of services be most likely to use? Why? Provide a thorough discussion
Channel Members (intermediaries) and NonChannel Members (facilitating agencies)
Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.
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- Myra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?arrow_forwardMarketing channels are merely intermediaries, they just add to costs, without adding any value. Do you agree? Illustrate your answer with examples ?arrow_forwardWhat are marketing channels? Briefly explain some of the different types of intermediaries.arrow_forward
- what are the reasons behind channel conflict in marketing ?arrow_forwardHow can companies effectively manage channel conflicts arising from differences in pricing, promotions, and product positioning?arrow_forwardIn your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?arrow_forward
- What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?arrow_forwardHow are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?arrow_forward
- Describe marketing channel management by identifying the majoractivities that it involves. Identify several ways that marketing channelmanagement adds value to a company’s offerings, with regard toconsumers as well as business partners.arrow_forward3. Is supply-chain management a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel? Why or why not?arrow_forwardIf you were a channel manager of a big company, can you eliminate a channel member? Why or why not.arrow_forward
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