EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 12, Problem 12.20CC
Summary Introduction
Case summary
Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.
Characters in the case:
- Company A
To discuss: The reasons why the
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