EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 12, Problem 12.22MML
Summary Introduction
To discuss: The multichannel distribution system and its advantages and disadvantages of using it.
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A PEST analysis can be an effective framework to use in Corporate Strategy. PEST is an acronym for Political, Economic, Social, and Technological. In very basic terms, a PEST analysis can help you determine how these factors will affect the performance and activities of your business in the long term. It can be used either to analyze the current company situation in a given market or to explore the situation at a new market the organization is considering expanding to. Please watch the following video discussing a PEST analysis in detail:
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Cultural Factors to Consider for Tesla's Entry into Ecuador:
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