Concept explainers
Case summary:
Nowadays, there appears to be amply of coffee to go round. However in a limited time Industry, G achieved successes by the way of its distribution channels. Industry G coffee has become popular without spending much on advertising. Now, the major chains such as Company MD and Company P make Industry G coffee to their customers.
The characters in the case are as follows:
- Company G.
- Company P.
- Company MD.
To discuss: The way in which Company G distribution plan affected its product mix.
Supply chain:
A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved in the delivery of a product to the final consumers.
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