EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 12, Problem 12.15VC
Summary Introduction
Case summary:
Company P is the one of the top I Industry which focuses on innovation. Company P was the 1st company to offer installment payment of premium, 24/7 customer service and drive-in claim service. However, Company P’s most important move is its ways of channel of distribution. Most of the I companies distribute their policies by direct contact with customer or intermediary agents, Company P was the 1st company to do both.
Later in 1980s, Company P distribution channel included 800 agency number channels. Two years ago, Company P was the 1st company to start digital media by creating website. Soon after, its 1st insurance policy was auto insurance policy through online service. Today, customers manage everything through Company P website from managing their account informations to directly reporting the claims.
Characters in the case:
- Company P
- Company I
Introduction:
A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved from the delivery of a product to final consumers. It is divided into two parts, downstream and upstream partners.
To discuss: The concept of supply chain in Company P.
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