EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 12, Problem 12.11AC
Summary Introduction

Case summary:

Large trucks play an important role in a logistics chain. However, in 2012, $333,000-worth large trucks were crashed, almost 3,800 died, the majority being other vehicle drivers or passengers of other vehicles, and not the truck drivers themselves. In 2014, Company W’s truck driver caused a major accident were he fell asleep after staying awake the whole complete day and crashed the car; one person is dead and the other was critically injured.

In July 2013, Country U’s department of transportation enacted harder hours of service rules. As a result, one report claimed that these rules would bring a loss of $1 billion to the company, while another concluded that company would recognize $500 million in profit from reduced driver death.

The new rules have caused large arguments and have caused hardships for drivers. As one driver stated, “if wheels aren’t turning, you’re not earning”.

To determine: The hours-of-service rules for the Department of Transportation (DOT) trucks and briefly outline the rules of 2013.

Characters in the case:

  • Company W

Introduction:

The rules are instructions specified by the government which is mandatory for everyone to follow. If they cross the rules, they have to pay a penalty.

Blurred answer
Students have asked these similar questions
HerbSkin Naturals HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions. The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.   PRODUCT INGREDIENTS BENEFITS TARGET AUDIENCE Rooibos Glow Face Serum Rooibos extract, hyaluronic acid, vitamin C. Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated. Consumers seeking an everyday serum to combat dullness and early signs of aging. Aloe Ferox Deep Hydration Cream Aloe ferox gel, Shea butter,…
QUESTIONS 3: Discuss how socio-economic conditions of South Africa influence marketing decisions for Herbskin Naturals. Provide examples of how these conditions might affect pricing an product availability strategies
Understanding,The importance of cash budgets for all types of businesses and individuals cannot be overemphasized. The following 6 steps to cash flow control are critical I need help Creating a monthly cash flow budget. Determining the amount you need to achieve your business and personal financial goals, including enough to pay taxes and fund your retirement. At the end of each month comparing cash inflows and outflows to make necessary adjustments to cash spending or saving. Accounting software can help automate the process. Set aside cash each month to pay your taxes on time. Make quarterly contributions to a retirement account. Establish a line of credit with a bank, or investigate other short-term financing sources, well before you think you will need the extra cash. a. Assume for item #2 that a business' actual cash flows are not enough to achieve its business goals and some necessary adjustments must be made. How can I Name at least 4 adjustment procedures that businesses can…
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College