Principles of Operations Management: Sustainability and Supply Chain Management (10th Edition)
10th Edition
ISBN: 9780134181981
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
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Chapter 11.S, Problem 5DQ
Summary Introduction
To describe: The causes of bull whip effect and associated remedies.
Introduction:
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CASE STUDY 9-1
Was Robert Eaton a Good Performance
Management Leader?
R
obert Eaton was CEO and chairman of Chrys-
ler from 1993 to 1998, replacing Lee Iacocca,
who retired after serving in this capacity since
1978. Eaton then served as cochairman of the newly
merged DaimlerChrysler organization from 1998
to 2000. In fact, Eaton was responsible for the sale
of Chrysler Corporation to Daimler-Benz, thereby
creating DaimlerChrysler. With 362,100 employees,
DaimlerChrysler had achieved revenues of €136.4
billion in 2003. DaimlerChrysler's passenger car
brands included Maybach, Mercedes-Benz, Chrysler,
Jeep, Dodge, and Smart. Commercial vehicle brands
included Mercedes-Benz, Freightliner, Sterling,
Western Star, and Setra.
From the beginning of his tenure as CEO, Eaton
communicated with the people under him. He
immediately shared his plans for the future with
his top four executives, and upon the advice of his
colleague, Bob Lutz, decided to look around the
company before making any hasty…
Chapter 11 Solutions
Principles of Operations Management: Sustainability and Supply Chain Management (10th Edition)
Ch. 11.S - Prob. 1DQCh. 11.S - Prob. 2DQCh. 11.S - Prob. 3DQCh. 11.S - Prob. 4DQCh. 11.S - Prob. 5DQCh. 11.S - Prob. 6DQCh. 11.S - Prob. 7DQCh. 11.S - Prob. 8DQCh. 11.S - Prob. 9DQCh. 11.S - Prob. 10DQ
Ch. 11.S - Prob. 1PCh. 11.S - Prob. 2PCh. 11.S - Prob. 3PCh. 11.S - Prob. 4PCh. 11.S - Prob. 5PCh. 11.S - Prob. 6PCh. 11.S - Prob. 7PCh. 11.S - Prob. 8PCh. 11.S - Prob. 9PCh. 11.S - Prob. 10PCh. 11.S - Prob. 11PCh. 11.S - Prob. 12PCh. 11.S - Your options for shipping 100,000 of machine parts...Ch. 11.S - If you have a third option for the data in Problem...Ch. 11.S - Prob. 16PCh. 11.S - Prob. 17PCh. 11.S - Prob. 18PCh. 11.S - Prob. 19PCh. 11.S - Prob. 20PCh. 11 - Prob. 1EDCh. 11 - Prob. 1DQCh. 11 - Prob. 2DQCh. 11 - Prob. 3DQCh. 11 - Prob. 4DQCh. 11 - Prob. 5DQCh. 11 - Prob. 6DQCh. 11 - Prob. 7DQCh. 11 - Prob. 8DQCh. 11 - What is CPFR?Ch. 11 - Prob. 10DQCh. 11 - Prob. 11DQCh. 11 - Prob. 12DQCh. 11 - Prob. 13DQCh. 11 - Prob. 14DQCh. 11 - Prob. 15DQCh. 11 - Prob. 16DQCh. 11 - Prob. 17DQCh. 11 - Prob. 1PCh. 11 - Hau Lee Furniture, Inc., described in Example 1 of...Ch. 11 - Prob. 3PCh. 11 - Prob. 4PCh. 11 - Prob. 5PCh. 11 - Prob. 6PCh. 11 - Prob. 7PCh. 11 - Prob. 8PCh. 11 - Prob. 1CSCh. 11 - Prob. 2CSCh. 11 - Prob. 3CSCh. 11 - Prob. 4CSCh. 11 - Prob. 1.1VCCh. 11 - Prob. 1.2VCCh. 11 - Prob. 1.3VCCh. 11 - Prob. 2.1VCCh. 11 - Prob. 2.2VCCh. 11 - Prob. 2.3VCCh. 11 - Prob. 2.4VC
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