OER 2018 Edition

ISBN: 9781947172548

Author: OpenStax

Publisher: OpenStax College

Concept explainers

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, …

Textbook Question

Chapter 11.4, Problem 1CC

Explain the consumer purchase decision-making process.

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Chapter 11.3, Problem 3CC

Chapter 11.4, Problem 2CC

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The privately-held Toys "R" Us filed for bankruptcy in fall 2017, it disclosed that it had $5 billion in debt and was spending about $400 million per year for interest on that debt. Toys "R" Us net debt was $109.0 million in 2005, just before being taken over by private equity buyers in 2005. In that takeover, the company incurred $5.3 billion in debt. Sales revenue in the twelve months before the buyout in 2005 were $11.2 billion. Sales in the twelve months ending October 2017 were $11.1 billion. During the bankruptcy and store closing announcement in March 2018, the Toys "R" Us CEO stated that the company had fallen behind on the general upkeep and condition of its stores, which contributed to the decline in sales. It has also faced intense competition from other retailers, such as Amazon.com and Walmart. Toys "R" Us had had plans during 2017 to invest in technology, upgrade its stores to have toy testing areas, and create other features that would draw customers into the stores, but…

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Chapter 11 Solutions

Introduction to Business

Ch. 11.1 - Explain the marketing concept.Ch. 11.1 - Explain the difference between customer value and...Ch. 11.1 - What is meant by relationship marketing?Ch. 11.2 - What is environmental scanning?Ch. 11.2 - What is a target market, and why should a company...Ch. 11.2 - Explain the four types of competitive advantages...Ch. 11.3 - What is meant by the marketing mix?Ch. 11.3 - What are the components of the marketing mix?Ch. 11.3 - How can marketing techniques help not-for-profit...Ch. 11.4 - Explain the consumer purchase decision-making...

Ch. 11.4 - Explain the difference between the business...Ch. 11.4 - How do business markets differ from consumer...Ch. 11.5 - Define market segmentation.Ch. 11.5 - List and discuss the five basic forms of consumer...Ch. 11.5 - What are some additional forms of business...Ch. 11.5 - How does marketing research help companies make...Ch. 11.6 - What is a product?Ch. 11.6 - What are the classes of consumer products?Ch. 11.6 - Explain how business products are classified.Ch. 11.7 - How do companies organize for new-product...Ch. 11.7 - What are the steps in the new-product development...Ch. 11.7 - How does new-product development differ for...Ch. 11.7 - Explain the role of the product manager.Ch. 11.8 - What is the product life cycle?Ch. 11.8 - Describe each stage of the product life cycle.Ch. 11.8 - What are the marketing strategies for each stage...Ch. 11.9 - What is the difference between penetration pricing...Ch. 11.9 - Explain the concept of price bundling.Ch. 11.9 - Describe odd-even pricing and prestige pricing/Ch. 11.9 - Why is prestige pricing prevalent in service?Ch. 11.10 - How have online price-comparison engines helped...Ch. 11.10 - Describe one-to-one marketing and the role of...Ch. 11 - As cosmetics companies roll out line after line of...Ch. 11 - • Oza has established several successful products...Ch. 11 - • What types of unique marketing support helped to...Ch. 11 - • Suggest a celebrity endorsement with a beverage...

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