MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 11.4, Problem 11.4LO
Summary Introduction
To discuss: The roles of labelling, warrants, and packing in marketing commodities.
Introduction:
Labelling is an essential part of packing that helps in identifying the brand or product, who manufactured it, when and where it was manufactured, method of using it, and regarding the contents and ingredients of the products.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
A warranty is one in which a producer makes a condition on the exchange or repair of a product based on few terms on conditions.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain the process of labeling of products.
Explain the definition and functions of packaging
Discuss the importance of labeling and branding on product packaging and its impact on consumer behavior.
Chapter 11 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 11.1 - Prob. 11.1LOCh. 11.1 - Prob. 11.1LRCh. 11.1 - Prob. 11.2LRCh. 11.1 - Prob. 11.3LRCh. 11.2 - Prob. 11.2LOCh. 11.2 - Prob. 1MRDCh. 11.2 - Prob. 11.4LRCh. 11.2 - Prob. 11.5LRCh. 11.2 - Prob. 11.6LRCh. 11.3 - Prob. 11.3LO
Ch. 11.4 - Prob. 11.4LOCh. 11.4 - Prob. 1MMCh. 11.4 - Prob. 11.7LRCh. 11.4 - Prob. 11.8LRCh. 11.4 - Prob. 11.9LRCh. 11 - Prob. 1AMKCh. 11 - Prob. 2AMKCh. 11 - Prob. 3AMKCh. 11 - Prob. 4AMKCh. 11 - Prob. 5AMKCh. 11 - Prob. 1BYMPCh. 11 - Prob. 2BYMPCh. 11 - Prob. 1VCCh. 11 - Prob. 2VCCh. 11 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Describe the role of packaging and labeling inthe marketing of a productarrow_forwardWhat role do packaging design and labeling play in marketing and branding?arrow_forwardWhat is the relationship between branding, labeling, and packaging, and how should these be managed over the product lifecycle?arrow_forward
- Explain the importance of labeling and branding on product packaging and how it impacts consumer perception.arrow_forwardWhat role does packaging play in product marketing, and how can different types of packages impact consumer perceptions and purchasing decisions?arrow_forwardExplain the importance of package design and labeling in marketing and brand recognition.arrow_forward
- Why is Packaging defined as an effective Marketing tool ?arrow_forwardEvaluate the economic implications of different packaging choices for manufacturers, including cost-effectiveness and market competitiveness.arrow_forwardExplore the environmental impact of different packaging materials and methods, and discuss sustainable packaging alternatives.arrow_forward
- What are the different categories of packaging materials, and how do they affect product preservation and presentation?arrow_forwardExplain the role of sustainable packaging in reducing environmental impact and meeting consumer demands.arrow_forwardProvide examples of innovative packaging designs and their impact on consumer perception and brand identity.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning