MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 11, Problem 2BYMP

a)

Summary Introduction

To develop: A branding strategy.

Introduction:

Creating a specific name and image for a commodity in the customer’s mind is known as branding. The main aim of branding is to attract the customers with different products and retail their customers.

b)

Summary Introduction

To develop: A packaging strategy.

Introduction:

Packaging is an element that refers to any product offered for sales with information conveyed through the label.

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