Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 11.2, Problem 2CY
Summary Introduction
To determine: Four types of consumer product.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
Consumer products refer to the products and services which are used by the consumers in the day-to-day life for personal use.
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