Marketing Management MK 323
Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 11.7, Problem 1CY
Summary Introduction

To determine: Difference between the manufacturer and private-label brands.

Introduction: Manufacturer represents a person or an entity who is responsible for the production of goods. Private-label brands are the products and services provided under the name of a particular retailer.

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Explanation of Solution

Mentioned below is the difference between manufacturer and private-label brands.

  • The ownership of the product lies with the manufacturer which are known as manufacturer brands. Manufacturers develop their own products to engage and keep its contented consumers.
  • Private-label brands include products or services produced or manufactured under one entity but are proposed to be provided under other entity’s brand name which involves selling products manufactured by some other manufacturer under own brand name.

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