EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 11, Problem 9QA
Summary Introduction
To determine: The impact of warehousing decisions on delivery time to consumers and the definition of Distribution center and the functions it serves.
Introduction:
Warehousing decisions such as ownership of the warehouse, centralization or decentralization strategy for warehousing, size of the warehouse, location of the warehouse, layout of the warehouse, and the type of products and their location impacts the delivery time of the product to reach to the customer. Making the right kind of warehousing decisions decreases the time and increases the value for the customer because the product reaches early.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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