The various steps in distribution planning Introduction: Distribution Planning: The overall plan for a company to provide the products/services to the customers by setting up the right distribution objectives, by choosing the right distribution strategy, by evaluating the internal and external environmental influences and by developing the appropriate distribution tactics so that a greater value is provided to the customers and a greater value is gained by the company.

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Marketing Communication Assignment 4.5 Identify AIDA and how it correlates with the promotional mix A I D A Provide a visual example of AIDA being used in advertising. ( you can provide an AD print or link to a commercial. In your own words define Push strategy and Pull strategy provide an example of both. Push Pull Definition: Definition: Example: Example:

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Chapter 11, Problem 7QA

Summary Introduction

To determine:The various steps in distribution planning

Introduction:

Distribution Planning: The overall plan for a company to provide the products/services to the customers by setting up the right distribution objectives, by choosing the right distribution strategy, by evaluating the internal and external environmental influences and by developing the appropriate distribution tactics so that a greater value is provided to the customers and a greater value is gained by the company.

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