EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 11, Problem 7QA
Summary Introduction
To determine:The various steps in distribution planning
Introduction:
Distribution Planning: The overall plan for a company to provide the products/services to the customers by setting up the right distribution objectives, by choosing the right distribution strategy, by evaluating the internal and external environmental influences and by developing the appropriate distribution tactics so that a greater value is provided to the customers and a greater value is gained by the company.
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