The various types of independent and manufacturer-owned wholesaling intermediaries. Introduction: Independent Wholesale Intermediaries: These are independent channel members who buys products from the manufacturer and sell them to the retailers or directly to the customers. Manufacturer-owned Wholesaling Intermediaries: When the manufacturer decides to sell its goods directly from the company owned channel to get a greater control on the distribution system and to satisfy the customer by providing greater service, they open their own wholesale intermediaries.

Question

Want to see the full answer?

Answer 1

Question

Chapter 11, Problem 3QA

Summary Introduction

To determine:The various types of independent and manufacturer-owned wholesaling intermediaries.

Introduction:

Independent Wholesale Intermediaries:These are independent channel members who buys products from the manufacturer and sell them to the retailers or directly to the customers.

Manufacturer-owned Wholesaling Intermediaries:When the manufacturer decides to sell its goods directly from the company owned channel to get a greater control on the distribution system and to satisfy the customer by providing greater service, they open their own wholesale intermediaries.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Can you please write out a Tiktok strategy for a major small kitchen applicance brand ?

I need help answering the following questions below Assuming that I have been asked to visit the Medicare website to research competitors in my area Navigating to the care comparing section of the Medicare.gov website and search for several hospitals in my area. Hospital I choose: Bon Secours, Greenville SC What aspects from the data would I market to the community to encourage people to choose this provider? How could I improve the negative aspects of the data to improve the image and encourage consumers to choose this provider?

Response to G.H. Product Strategy Simple Mills has established strong brand equity through its commitment to providing clean, nutritious, and delicious food products made from simple, whole food ingredients. The brand's focus on health and wellness, transparency, and sustainability has cultivated a loyal customer base that values these attributes. Simple Mills' products are perceived as high-quality and trustworthy, which differentiates them from competitors who may use artificial additives or less nutritious ingredients. This differential influence allows Simple Mills to command a premium price and maintain a competitive edge in the market. Ethical implications of Simple Mills' products span from development through use and disposal. During development, Simple Mills prioritizes the use of natural, non-GMO ingredients, which supports sustainable farming practices and reduces the environmental impact of food production. This ethical approach aligns with consumer demand for transparency…