EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
bartleby

Concept explainers

Question
Book Icon
Chapter 11, Problem 39C
Summary Introduction

To determine: Ways to implement the recommendations

Case summary: CCompany- A soft drink manufacturing company faced a challenging situation when the consumer's attitude towards sugar-sweetened and diet drinks started to change. The US saw an increase in the number of cases of obesity, diabetes, and other weight-related cases. In the year 2014, Disease Control and Prevention got to know that 35% of US adults were dealing with obesity. Even children were also becoming obese and the main blame was given to soft drink manufacturer CCompany. Because of the shift of people towards a healthy lifestyle, the company said a decrease in revenues by more than 25% since 1990.

People started questioning the soft drink manufacturers about the usage of artificial sugar and many shifted themselves from regular soft drinks to diet sodas and even to water.

Ironically, CCompany was considered as a health and wellness drink during its initial phase because it shifted people from drinking alcohol to drink a non-alcoholic alternative.

But because of C-Company increasing obesity among people, the politicians proposed ‘soda taxes” to reduce the amount of consumption of sugar. The soft drink manufacturers are winning the political battle but are losing everything on the same side because the obesity concerns may reduce the demand for some of their products. It has become a risk for their growth and sustained profitability.

Blurred answer
Students have asked these similar questions
Company: Home Depot Who is the company’s target market? What type of competitive advantages do they hold if any? SWOT analysis?
Your memo should include a beginning, middle and end.  The beginning section of the memo should serve as an opening summary of the contents of your memo.  It should be clear and concise and lay out the goal of the analysis that is presented in the memo.  The main purpose of the opening is to allow the manager, in this case Mrs. Walker, to make a quick scan and determine the subject of the memo.  The middle section of the memo should describe the current situation, the data used in the analysis, the method of analysis, the model used to analyze the questions and the results that were found.  The discussion of the current situation should be brief, providing a context for the analysis, but not rehashing a lot of the information that the audience for the memo would already know.  (For example, in the case you do not need to include the entire history of the business.)  In describing the data, you should indicate which data you used and why you used it (and why you did not use some of the…
Ethical decision making includes several influential factors, Except Question 15Answer a. Extent of problems b. Probability of Harm  c. Social consensus d. All of the above    e. Top management actions
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning